The ASICS UB12-S Gel-SD-Lyte 'Kiko Kostadinov Lichen Rock Black Coffee' (2025) exemplifies the ongoing design partnership between ASICS and Bulgarian designer Kiko Kostadinov, a collaboration known for pushing technical footwear into progressive, fashion-forward territory. Rooted in archival running silhouettes, this model reinterprets heritage ASICS DNA through a contemporary lens, blending utilitarian aesthetics with experimental color blocking. The ‘Lichen Rock Black Coffee’ palette reflects earthy, organic tones, aligning with Kostadinov’s signature approach to nature-inspired design and…
